TRUiC

I was the Lead Motion Graphics and Visual Designer for six years at TRUiC, where I helped start and direct three YouTube channels totaling 650+ videos. In my time there we grew those YouTube channels from 0 to 210k total subscribers and 13,800,000+ total views. The primary focus was to create educational content on how to start and run a small business, as well as learn from the lives of established entrepreneurs. Below is some of my favorite work.

Tasks
– Ideate overall look and feel of the videos
– Transform complex information into easy to understand and entertaining visuals
– Highlight the teachings of successful entrepreneurs
– Design styleframes
– Craft motion graphics
– Create templates to be handed off to other designers and/or editors
– Provide direction and mentorship
– Ensure design quality, consistency, and alignment with brand and project goals

These graphics were primarily for foundational content on business formation and maintenance. I chose simple and relatable illustrations to make it easy and entertaining to digest large amounts of information.

These graphics were for a different set of videos focusing on interviewing small business founders. Instead of making complex information easy to digest, my task was to highlight the teachings of these successful entrepreneurs. Some of my favorite work from this series are the title screens.

These graphics were also for foundational content on business formation and maintenance. They had a strong emphasis on 3D animation and cartoonish characters.